This format consists in a banner automatically located within a predetermined image; for example, the main image of a note.

It may contain a fixed image, with animation, video, social components and much more.

The ad is only visible when users place the mouse on the image, and it hides when they take it out.
It is always located on the first available image, on that single image, and not on all images appearing in the note.

Even this format is oriented to work in desktop, it may also run in mobile, where the ad appears when users place their finger on the picture.

From Ad Adjustments, you may set the size of the image where it should be placed; therefore, different styles and image sizes of each site are not a problem.

Upload in the interface

Start from a Rich Media campaign > Add Ad Studio ad > Create Ad Studio ad: Enter Studio

In the first Studio screen select the format and its settings:

Once the size and orientation are selected press 'Create' to start creating the creativity.

This format includes only 1 banner, which may likewise contain several pages.
The necessary components must be incorporated: See document Components

It is recommended to always include a close button for the users to close the ad when they wish so.
Likewise, from Ad Adjustments, you may set the minimum size the image should have, where the 'Image for in Picture' ad will be located, and the minimum width and height of the image is indicated.

Example:
If the campaign is to be Mobile, and if the image of the note is 300x300 in 'Image for in Picture' the minimum width must be lowered to '290' and the minimum height to'290'

How it counts:

Expansion: When the ad appears because of the user's action.
Close ad: When it is closed by using the button 'Close ad'.
Clicks: When it is clicked by using the button 'Clicktag'.

If it has a video:

Play video: When “Play” is pressed for the first time.
Stop video: “Stop” is pressed for the first time.
Ad stay: it activates per quarters of the video time.
Complete Ad: When the video ends.