The advertiser only needs an updated XML in a URL e-planning may have access to. Likewise, he will load the products periodically.

Once the list of products is loaded in e.planning, algorithms under constant optimization will be used so as to select which product to display for each user to be impacted by the ad.

The information used by the algorithm comes mainly form the anonymous data gathered by retargeting tags inserted, for example, in product and store sales sites.

Steps required for the implementation of DCO in DSP:

1) To count with a DSP account (If you do not have one, you may create it through comercial@e-planning.net).

2) Add DCO service to the account (It may be managed through comercial@e-planning.net).

3) Store integration:

In order to proceed with the integration of the store, the XML product Feed is required.

It should be sent to e-planning to create the store and parsing* so as to obtain all the available information.

*To be daily performed (once per hour) to obtain all the updates.

4) Implementation of tags in the store:

This is an important step for the use of DCO strategies.

The e-planning team will send a series of tags to implement in the e-commerce site.

These are some of the conversions to be measured:

- Visualization of product

- Interest in product

- Registration of product in shopping cart

- Sale of product

5) Association of a store to an advertiser:

Upon completion of the integration process (feed parsing + pixel implementation) you may start working in the DSP account.

In order to start creating DCO ads, create the advertiser (store) and associate the integrated store:

6) /wiki/spaces/ENG/pages/330062:

Upon completion of the preceding steps, DCO ads may be set up and all available strategies applied.