On the first form, you should enter basic information about your new campaign.

This form is obligatory. The rest of the configuration and targeting parameters are optional, and they can be added during the creation process or afterwards.

The “Creatives” option is enabled once the campaign has been created.

GENERAL

Campaign Name

Name of the campaign

Default BID CPM

Maximum value to be paid per CPM (one thousand impressions). This value is expressed in USD.

Advertiser Name

Select an advertiser or create a new one.

Agency fee (optional)

Fee charged by the agency for the impressions that have been run. This can be expressed in a fixed price or in a percentage of the price paid per CPM.

The percentage (%) is expressed in whole numbers. For instance, if the value is 10%, it should be entered as “10”.

Operation cost (optional)

Operation cost charged by the agency for the impressions that have been run. This can be expressed in a fixed price or in a percentage of the price paid per CPM.

The percentage (%) is expressed in whole numbers. For instance, if the value is 10%, it should be entered as “10”.

Device

Type of campaign: Desktop, Mobile, or both. This option targets the campaign automatically to be displayed in groups of specified devices.

BUDGETING

Amount

Maximum amount to be consumed in a day period.

Limit

It specifies if the budgeting is per day or if it is disabled. If it is disabled, there is no daily budgeting limit.

The system will try to consume the maximum possible according to the credit limit available in the account.

FRECUENCY

Impression/session

It specifies a limit of impressions per user to be displayed during a session.

Interval between sessions (hours)

It is expressed in hours. It indicates the number of hours considered for the expiration of a user’s session.

Impression/user (for the whole campaign)

It specifies a limit of impressions per user to be shown during the whole campaign.

IMPORTANT!

The campaign can be saved as progress is made in its configuration. It´s done by clicking on the 'Save' button:

TRAFFIC SOURCES

This option gives us the following possibilities:

Page position

It refers to the position within the site where your campaign is going to be served.

As regards “display ads” (IAB Quality Assurance Guidelines, QAG):

- In any position

- On the visible part when entering a site (without scrolling)

- On the not visible part when entering a site (it will be shown when the user scrolls down)

As regards “mobile ads” (IAB Quality Assurance Guidelines, QAG):

- In the header of the site

- In the footer of the site

- On the side of the site

- Full screen

Site

This gives you the possibility of purchasing inventory through specific sites.

You´ll find the list of sites with available inventory. The URLs and the traffic from the last 24 hours will be listed. The selection can be either possitive or negative.

¡IMPORTANT!

If you are working on a White Label DSP (PMP) in the domain list you`ll only find the urls that belong to that private DSP.

This is an example of the domain list in El Comercio PMP: