El SSP permite bloquear aquellos Anunciantes que no son adecuados para el Publisher.

Esta BlackList se realizará contemplando la/las URLs de click (landing pages) los Anuncios. Durante el proceso de subasta el SSP filtrará aquellos anuncios que contengan URLs no aceptadas.

La lista podrá ser editada las veces que sea necesaria.

IMPORTANTE!

Se deben listar solo hostnames (anunciante.com.br), no rutas ( anunciante.com.br/home). De existir alguna url con estas características el sistema lo reconocerá como un listado inválido. Adicionalmente se debe tener en cuenta que cada url se debe indicar sin http:// - https:// ni www.

e-planning SSP por defecto excluye cualquier tipo de campaña incluida en las siguientes categorías:

Contain nudity or suggestive content or images;
Promote adult products, including sex toys and sexual enhancers;
Promote online gambling;
Promote adult-themed dating, escort services, “mail-order brides,” or similar services;
Install spyware, trojans, viruses or other malware;
Incite hatred of any race, religion, creed, class or ethnic group, or of any individual or group;
Describe, depict, or glorify pain, suffering, torture, violence or death of or against humans or animals;
Offer to sell or provide design materials for firearms, ammunition, bombs and other weapons;
Sell or promote illegal drugs, drug paraphernalia, or ways to pass a drug test;
Promote P2P file-sharing, torrent, or anything that facilitates or promotes copyright infringement;
Contain profanity;
Promote hacking, cracking, or warez;
Promote any other products, services, or content that are illegal, promote harmful activity, or infringe on the rights of others. This includes sites that provide 'how-to' information on bomb-making, lock-picking, and similar topics;
Are misleading or contain content that is not reflective of what the user will find on the click-through URL;
Employ phishing techniques or seek to trick the user into providing sensitive information by misrepresenting the identity of the advertiser;
Mimic system errors or messages;

Por su parte, las distintas fuentes de Demanda (DSPs) cuentan con sus propias políticas de moderación de anuncios a fin de garantizar transparencia y confiabilidad.