INTRODUCTION

What is Header Bidder?

Header Bidder is a system that allows to monetize all the inventory through RTB with premium advertisers in sites that use DoubleClick for Publishers (DFP) with one tag.

How does it work?

A single tag is placed in the site. This type of integration avoids wrestling with complex tag loads.
The system detects all DFP placements and auctions them through RTB at the settled price.
The winning bid creatives are displayed. The non-winning placements display DFP ads instead.

Benefits

Very simple integration.
Bid prices control.
Reports with results per site, country and placement.
Greater yield, as if there are no bid winners, then DFP ads are displayed.

Features

Price control per country
Advertisers block
Block per advertiser categories
Block per ad features
Real time reports of revenues and advertisers
Integration with +200 sources of demand

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