Description:

This format is a flash banner with a video to be clicked in its whole surface, it may be controlled by the user by clicking on the Play/stop; Sound on/off; Replay buttons.

10.

Example:

Implementation:

This format should be associated to the 'variable' or 'fixed' type space where the piece will be located.

It is not necessary to create a particular space for this format. A variable space may be re-used where traditional ads usually run, and other Rich Media formats are shown alternatively.

The recommended type code is multiple or space Ajax V4. However, it may be also implemented by using javascript V3.

Metrics:

• Impression: It counts when the video starts, in the first frame.

• Stay Time: It starts counting at the same time of the impression.

• Complete ad: To count upon the video animation completion.

Ad attributes:

External counting URL: In this field, external impression counting urls may be added, if sent by the advertiser/agency/network. Up to 3 urls may be added.

Flash background color: Use the movie one/ Transparent / RGB Code: The flash background color may be chosen from the interface. Flashvars may be added in this field.

Ad delay: This option should be used only in specific cases in which the piece is not correctly visualized in Internet Explorer.

Ad position: Left / Right / Centered / None. The ad position within the space may be selected by one of these options.

Custom Actions: Custom metrics may be added to measure specific events. More information here.

Specifications:

Technical specifications are comprised in the Rich Media Gallery, under the PDF icon: